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This web page saddlemania.com states the following, "Click here to edit subtitle." We saw that the website also said " At Saddle Mania we are." It also said " Proud to be the only Australian representative of the very fine Massimo Saddles from Germany. We also run a second hand saddle business, specialising in superior quality European saddles, as well as a saddle fitting service. At Saddle mania we are focused on providing quality services with the highest levels of customer satisfaction we will do everything we can to meet your expectations. Theres much more to come! KIEFFER ." The header had Saddle as the highest ranking optimized keyword. It is followed by Fitting, Massimo, and Dressage which isn't as ranked as highly as Saddle. The next words saddlemania.com used was Cob. Wide was included but will not be seen by search engines.